> ## Documentation Index
> Fetch the complete documentation index at: https://help.captureiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Capture & Qualify Leads with Leads Intelligence Mode in CaptureIQ

## Why Lead Qualification Matters

For any business, capturing leads is only half the battle — **qualifying them is what drives sales and growth**. Without proper qualification, your sales team wastes time on poor leads instead of focusing on high-potential ones.

<img src="https://mintcdn.com/captureiq-117e92e1/0bH2kRPHlSM8ePL5/images/Screenshot2025-09-06at2.25.19PM.png?fit=max&auto=format&n=0bH2kRPHlSM8ePL5&q=85&s=d1a2d1cc0dc8c2410e13485fa45a063b" alt="Screenshot2025 09 06at2 25 19PM Pn" width="1184" height="830" data-path="images/Screenshot2025-09-06at2.25.19PM.png" />

This is where **CaptureIQ’s Leads Intelligence Mode** comes in. With the power of AI, you can:

* Instantly create a **lead capture form** tailored to your business.
* Get **optimized qualification questions** without starting from scratch.
* Automatically **score leads** so you know which ones are high-priority.

This saves you time and ensures your team works on the **most valuable leads first**.

## How to Create a Lead Qualification Form

### Step 1: Start Creating the Form

1. From your **CaptureIQ Dashboard**, click **+ Create Form**.
2. Select **Create Form with AI**.
3. From the available options, choose **For Leads Qualification Forms**.

<img src="https://mintcdn.com/captureiq-117e92e1/0bH2kRPHlSM8ePL5/images/Screenshot2025-09-06at2.18.34PM.png?fit=max&auto=format&n=0bH2kRPHlSM8ePL5&q=85&s=602cabc71e02dc9b27d7af8ad8a59722" alt="Screenshot2025 09 06at2 18 34PM Pn" width="3376" height="1032" data-path="images/Screenshot2025-09-06at2.18.34PM.png" />

<img src="https://mintcdn.com/captureiq-117e92e1/0bH2kRPHlSM8ePL5/images/Screenshot2025-09-06at2.19.10PM.png?fit=max&auto=format&n=0bH2kRPHlSM8ePL5&q=85&s=8509b20512bb34d674f415e004cf28fd" alt="Screenshot2025 09 06at2 19 10PM Pn" width="2224" height="1212" data-path="images/Screenshot2025-09-06at2.19.10PM.png" />

<img src="https://mintcdn.com/captureiq-117e92e1/0bH2kRPHlSM8ePL5/images/Screenshot2025-09-06at2.19.30PM.png?fit=max&auto=format&n=0bH2kRPHlSM8ePL5&q=85&s=a0391fb34c974c0119bc8645ae2b1921" alt="Screenshot2025 09 06at2 19 30PM Pn" width="2734" height="1582" data-path="images/Screenshot2025-09-06at2.19.30PM.png" />

### Step 2: Provide Business Details

A window will pop up asking for details about your business.

* Enter your **Business Name**.
* You now have two options:
  1. Enter your **Business URL** (**Highly Recommended**).
  2. Or, describe your business in detail in the field provided.

<img src="https://mintcdn.com/captureiq-117e92e1/0bH2kRPHlSM8ePL5/images/Screenshot2025-09-06at2.20.54PM.png?fit=max&auto=format&n=0bH2kRPHlSM8ePL5&q=85&s=377ddc43bf03017444058463111d6370" alt="Screenshot2025 09 06at2 20 54PM Pn" width="2664" height="1378" data-path="images/Screenshot2025-09-06at2.20.54PM.png" />

<Tip>
  If you provide your **URL**, the AI will scan your website and understand:
</Tip>

* What your business does
* Your ideal customer profile (ICP)
* Key demographics
* Important features & offerings

Once entered, click **Continue**.

### Step 3: AI Analyzes & Defines Your ICP

This is the **first phase of AI magic**.

* AI processes your business details and generates **Ideal Customer Profile (ICP) information**.
* The information is neatly categorized into **segments**.
* Review these details. You can edit, add, or remove anything to better match your business.

Once satisfied, click **Generate Questions**.

<img src="https://mintcdn.com/captureiq-117e92e1/0bH2kRPHlSM8ePL5/images/Screenshot2025-09-06at2.21.22PM.png?fit=max&auto=format&n=0bH2kRPHlSM8ePL5&q=85&s=09e10eeede62863db92676b17b4dfa21" alt="Screenshot2025 09 06at2 21 22PM Pn" width="2700" height="1396" data-path="images/Screenshot2025-09-06at2.21.22PM.png" />

### Step 4: AI Generates Lead Qualification Questions

This is the **second phase of AI magic**.

* Based on your ICP data, AI creates **optimized qualification questions** tailored to your business.
* These questions are well-researched, clear, and designed to qualify leads effectively.

After a few seconds, you’ll land on the **Form Editor Page**.

Here, all the questions will already be ready for you. Review them and make small edits if needed.

<img src="https://mintcdn.com/captureiq-117e92e1/Iq5CVxpJ561pMVwy/images/Screenshot2025-09-28at2.54.53PM.png?fit=max&auto=format&n=Iq5CVxpJ561pMVwy&q=85&s=e12cc28db9b7d8b5cdec2ea519673167" alt="Screenshot2025 09 28at2 54 53PM Pn" width="3380" height="1922" data-path="images/Screenshot2025-09-28at2.54.53PM.png" />

### Step 5: Set Scores for Lead Qualification

Now comes the critical part — **scoring your leads**.

1. In the tool bar, click the **Set Score** button.
2. You’ll see that AI has **already assigned scores** to each field.
   * Options most valuable to your business are given **higher scores**.
   * Less relevant options get lower scores.

<Note>
  Since this is a **lead qualification form**, make sure you **add an Email/Phone Number field** (at the start or end of the form). If AI hasn’t added it, add it manually.
</Note>

<img src="https://mintcdn.com/captureiq-117e92e1/Iq5CVxpJ561pMVwy/images/Screenshot2025-09-28at2.56.02PM.png?fit=max&auto=format&n=Iq5CVxpJ561pMVwy&q=85&s=c0744fd6dcc8a38fb205e0bc037975a7" alt="Screenshot2025 09 28at2 56 02PM Pn" width="3366" height="1916" data-path="images/Screenshot2025-09-28at2.56.02PM.png" />

<img src="https://mintcdn.com/captureiq-117e92e1/0bH2kRPHlSM8ePL5/images/Screenshot2025-09-06at2.23.38PM.png?fit=max&auto=format&n=0bH2kRPHlSM8ePL5&q=85&s=3ddf0088a7b4d10b4de2efc3d29f6953" alt="Screenshot2025 09 06at2 23 38PM Pn" width="2252" height="1870" data-path="images/Screenshot2025-09-06at2.23.38PM.png" />

### Step 6: Preview & Publish

1. Click **Preview Mode** to see how your audience will experience the form.
2. Make any last-minute adjustments if needed.
3. Once everything looks good, click **Publish**.

<Tip>
  Your AI-powered **Lead Qualification Form** is now live and ready to share with your audience!
</Tip>

## How to Use Lead Scores

Once you start collecting responses:

1. Go to the **Results tab** > **Responses**.
2. Scroll to the last column — **Lead Score**.
3. Here, you’ll see the AI-assigned score for each respondent.
   * **High scores = Priority leads**
   * **Medium scores = Good leads**
   * **Low scores = Poor leads**

<img src="https://mintcdn.com/captureiq-117e92e1/0bH2kRPHlSM8ePL5/images/Screenshot2025-09-06at2.47.24PM.png?fit=max&auto=format&n=0bH2kRPHlSM8ePL5&q=85&s=7d6973446d0ae4f9eff3b384f328fcfe" alt="Screenshot2025 09 06at2 47 24PM Pn" width="3358" height="1082" data-path="images/Screenshot2025-09-06at2.47.24PM.png" />

You can **download the responses** and share them with your **Sales or Marketing team**. This ensures they focus first on **priority leads**, improving conversion and saving valuable time.

## Final Thoughts

With **Leads Intelligence Mode in CaptureIQ**, you don’t just capture leads — you capture **qualified leads**. The AI does the heavy lifting by:

* Understanding your business
* Creating optimized questions
* Assigning scores automatically

All you need to do is **review, publish, and start closing deals faster**.
