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Why Lead Qualification Matters

For any business, capturing leads is only half the battle — qualifying them is what drives sales and growth. Without proper qualification, your sales team wastes time on poor leads instead of focusing on high-potential ones. Screenshot2025 09 06at2 25 19PM Pn This is where CaptureIQ’s Leads Intelligence Mode comes in. With the power of AI, you can:
  • Instantly create a lead capture form tailored to your business.
  • Get optimized qualification questions without starting from scratch.
  • Automatically score leads so you know which ones are high-priority.
This saves you time and ensures your team works on the most valuable leads first.

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How to Create a Lead Qualification Form

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Step 1: Start Creating the Form

  1. From your CaptureIQ Dashboard, click + Create Form.
  2. Select Create Form with AI.
  3. From the available options, choose For Leads Qualification Forms.
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Step 2: Provide Business Details

A window will pop up asking for details about your business.
  • Enter your Business Name.
  • You now have two options:
    1. Enter your Business URL (Highly Recommended).
    2. Or, describe your business in detail in the field provided.
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If you provide your URL, the AI will scan your website and understand:
  • What your business does
  • Your ideal customer profile (ICP)
  • Key demographics
  • Important features & offerings
Once entered, click Continue.

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Step 3: AI Analyzes & Defines Your ICP

This is the first phase of AI magic.
  • AI processes your business details and generates Ideal Customer Profile (ICP) information.
  • The information is neatly categorized into segments.
  • Review these details. You can edit, add, or remove anything to better match your business.
Once satisfied, click Generate Questions. Screenshot2025 09 06at2 21 22PM Pn

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Step 4: AI Generates Lead Qualification Questions

This is the second phase of AI magic.
  • Based on your ICP data, AI creates optimized qualification questions tailored to your business.
  • These questions are well-researched, clear, and designed to qualify leads effectively.
After a few seconds, you’ll land on the Form Editor Page. Here, all the questions will already be ready for you. Review them and make small edits if needed. Screenshot2025 09 28at2 54 53PM Pn

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Step 5: Set Scores for Lead Qualification

Now comes the critical part — scoring your leads.
  1. In the tool bar, click the Set Score button.
  2. You’ll see that AI has already assigned scores to each field.
    • Options most valuable to your business are given higher scores.
    • Less relevant options get lower scores.
Since this is a lead qualification form, make sure you add an Email/Phone Number field (at the start or end of the form). If AI hasn’t added it, add it manually.
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Step 6: Preview & Publish

  1. Click Preview Mode to see how your audience will experience the form.
  2. Make any last-minute adjustments if needed.
  3. Once everything looks good, click Publish.
Your AI-powered Lead Qualification Form is now live and ready to share with your audience!

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How to Use Lead Scores

Once you start collecting responses:
  1. Go to the Results tab > Responses.
  2. Scroll to the last column — Lead Score.
  3. Here, you’ll see the AI-assigned score for each respondent.
    • High scores = Priority leads
    • Medium scores = Good leads
    • Low scores = Poor leads
Screenshot2025 09 06at2 47 24PM Pn You can download the responses and share them with your Sales or Marketing team. This ensures they focus first on priority leads, improving conversion and saving valuable time.

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Final Thoughts

With Leads Intelligence Mode in CaptureIQ, you don’t just capture leads — you capture qualified leads. The AI does the heavy lifting by:
  • Understanding your business
  • Creating optimized questions
  • Assigning scores automatically
All you need to do is review, publish, and start closing deals faster.